A strategic marketing approach focusing on the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly-defined audience to drive profitable customer action. Advocates “Value First” content and leverages “other people’s content” to generate free, organic leads while building the brand’s value and authority.
Design campaign calendars and use automated email marketing to ensure that “you sell while you sleep.” Effectively monetize email list and increase engagement with subscribers.
Social Media Marketing
Put plan and processes in place to listen, influence, network and sell in social channels. Assess business goals and employ sound social media marketing practices to meet those goals.
Works toward gaining traffic and visibility from search engines through both paid and unpaid efforts. Gain traffic through unpaid or free listings (SEO – keywords & links) and strategically buy traffic through paid search listings (SEM – Google AdWords & FB Ads).
Leverage on paid traffic channels such as Google, Facebook, Instagram, YouTube and other platforms to grow their customer base at reasonable costs.