What's Wrong?
You might have asked this yourself after having an awesome website, nobody seems to visit and people can't discover you online. Or you just had a website revamp and your page ranking dropped! There are elements that influence your page rank. Knowing your compliance with each element is half the battle. This is the problem we are solving for you. Not only do we find out what is wrong, (that's what everybody else is good at) we let you know how to fix it!
SGpro will show you objectively what is happening behind the scene for a better understanding of your SEO score. In most cases, this report exposes how good (or bad) your website is and whether your existing CMS is SEO friendly. The report will empower you to resolve the issues yourself by giving you the instructions on how to do it. On the other hand, if you need fast results from 1 to 4 weeks, let our SEO specialist do it for you.
SGpro will show you objectively what is happening behind the scene for a better understanding of your SEO score. In most cases, this report exposes how good (or bad) your website is and whether your existing CMS is SEO friendly. The report will empower you to resolve the issues yourself by giving you the instructions on how to do it. On the other hand, if you need fast results from 1 to 4 weeks, let our SEO specialist do it for you.
What is covered in the SEO Audit?
20 COMMON SEO ISSUES
Meta Title
The HTML code that specifies the title of a certain web page. It appears at the top left corner of your browser when you visit a web page. In coding, the meta title is embedded at the header of a web page, above the meta description and meta keywords tags
Meta Description
The meta description is a ~160 character snippet, a tag in HTML, that summarises a page's content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimising the meta description is a very important aspect of on-page SEO.
Google Search Results Preview
See how your page might appear in Google search results
Most Common Keyword
Optimal keyword density, search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor. It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keyword Usage
Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
Keywords Cloud
How many keywords are contained in your site that leads visitors to you.
<h1>Heading Status
H1 headings help indicate the important topics of your page to search engines. H1 headings help define the topic of your page to search engines.
<h2>Headings Status
H2 headings may help define the topics of your page to search engines.
Robots.txt Test
The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.
Sitemap Test
Help robots index your content more thoroughly and quickly.
Broken Links Test
A broken link or dead link is a link on a web page that no longer works. Also known as a 404 error.
SEO Friendly URL Test
One of the most basic search engine optimisation techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of your website. But unfortunately, there are plenty of websites that use incorrect, suboptimal URLs.
Image Alt Test
Note: The term "ALT tag" is a common shorthand term used to refer to the ALT attribute within in the IMG tag. Any time you use an image, be sure to include an ALT tag or ALT text within the IMG tag. Doing so will provide a clear text alternative of the image for screen reader users.
Inline CSS Test
To add CSS styles to your website, you can use three different ways to insert the CSS. You can Use an "External Stylesheet", an "Internal Stylesheet", or in "Inline Style". The External Stylesheet is a .css file that you link your website to.
Depreciated HTML Tag
Deprecated generally means that something is acknowledged but discouraged. For example, a number of elements and attributes are deprecated in HTML 4.0 meaning that other means of accomplishing the task are preferred.
Google Analytics Test
While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test
Check if your site is using and correctly implementing a favicon. Favicons are small icons that appear in your browser's URL navigation bar. They are also saved next to your URL's title when your page is bookmarked.
Backlinks Checker
The backlink check tool is running a series of tests to determine how many backlinks are pointing to the website or link you entered. Additional information is also being collected including anchor text used, Page Rank of the backlink source, and any potential flags or warnings for each individual link.
JS Error Checker
Make sure that there are no errors that impede you site loading or prevent the visitor from having the best experience.
Social Media Check
Your website is not connected with social media using the API's provided by Facebook, Google +, Twitter, or Pinterest.
13 SPEED OPTIMIZATION CHECK
HTML Page Size Test
Ensure that your page size is as light as possible
HTML Compression/GZIP Test
You should compress your HTML to reduce your page size and page loading times - this will help your site retain visitors and increase page views. If you were using compression, you could be compressing your HTML size would further reduce your page loading time.
Site Loading Speed Test
The ideal speed should be less than 7 seconds.
URL Redirects Checker
A World Wide Web technique for making a web page available under more than one URL address
PAGE OBJECTS
Too many http request can slow down page loading. Reduce request by using text instead of images, using css sprites, and combining several external files into one.
Page Cache Test ( Server Side Caching )
In computing, a page cache, sometimes also called disk cache, is a transparent cache for the pages originating from a secondary storage device such as a hard disk drive (HDD)
Flash Test
Adobe flash is used for animation but its an obsolete technology that has compatibility issues with Apple devices and does not help your SEO.
Image Expires Tag Test
Your site is not using expires headers for your images. An expires tag can help speed up the serving of your webpages for users that regularly visit your site and see the same images.
JS Minification Test
Also minimisation or minimization, in computer programming languages and especially JavaScript, is the process of removing all unnecessary characters from source code without changing its functionality.
CSS Minification Test
Minification is a bandwidth optimization technique that reduces the size of code transmitted over the web. With minification, HTML, JavaScript, and CSS files are rewritten to provide identical functionality in a much smaller footprint
Nested Tables Test
A nested table is one table placed inside of another, where the larger table functions as a container for the smaller one. Nested tables are a way for you to organize objects, such as images or text, in evenly spaced rows and columns.
Frameset Test
A standard document has one HEAD section and one BODY
Doctype Test
A document type declaration, or DOCTYPE, is an instruction that associates a particular SGML or XML document
8 SERVER AND SECURITY CHECK
URL Canonicalization Test
http://domain.com and http://www.domain.com/ should resolve to the same URL
IP Canonicalization Test
Your site's IP should redirect to your site's domain name. This could cause duplicate content problems if a search engine indexes your site under both its IP and domain name if not redirected
HTTPS Test
Is your site using https, a secure communication protocol? Even for sites that do not collect sensitive customer information, search engines suggest that switching to https is an increasingly good idea and may help improve rankings.
Safe Browsing Test
Safe Browsing is a Google service that lets client applications check URLs against Google's constantly updated lists of unsafe web resources. Examples of unsafe web resources are social engineering sites (phishing and deceptive sites) and sites that host malware or unwanted software.
Server Signature Test
A server signature is the public identity of your web server and contains sensitive information that could be used to exploit any known vulnerability. Turning your server signature OFF is considered a good security practice to avoid disclosure of what software versions you are running.
Directory Browsing Test
Enable directory browsing when you want client browsers to display a Web page that lists the contents of a directory when a request does not specify a document name and IIS cannot return a default document
Libwww-perl Access Test
Your server appears to allow access from User-agent Libwww-perl. Botnet scripts that automatically look for vulnerabilities in your software are sometimes identified as User- Agent libwww-perl. By blocking access from libwww-perl you can eliminate many simpler attacks.
Plaintext Emails Test
We advise you to protect email links in a way that hides them from the spam harvesters.
2 MOBILE USABILITY CHECK
Media Query Responsive Test
Media queries for common device breakpoints. The @media query is 1/3 of the recipe for responsive design. It is the key ingredient that, in it's simplest form, allows specified CSS to be applied depending on the device and whether it matches the media query criteria.
Mobile Snapshot
Shows what your site look like on mobile devices.
6 ADVANCED SEO CHECK
Microdata Schema Test
Take advantage of HTML Microdata specifications in order to markup structured data.
No index Tag Checker
Meta robots tool. The robots meta tag is used to handle page-level: indexing content, indexing links, indexing images and more.. The HTML syntax used for the meta robots tag (some examples): <meta name=”robots” content=”nofollow”> <meta name=”robots” content=”noindex, nofollow”>
Canonical Tag Checker
SEO Review Tool: Canonical URL / Location Checker - SEO Review Tools. They allow you to test a hundred URL at a time. Focused on the <link rel=canonical> tag. One URL at a time. It takes 2-5 minutes to perform the test.
No follow Tag Checker
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content
Disallow Directive Checker
A standard used by websites to communicate permission with web crawlers and other web robots
SPF records checker
Sender Policy Framework (SPF) records allow domain owners to publish a list of IP addresses or subnets that are authorised to send email on their behalf. The goal is to reduce the amount of spam and fraud by making it much harder for malicious senders to disguise their identity.
